Wendy Johansson on Designing a UX Academy in Mexico

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The success of user-focused experiences such as the iPhone and the maturity of users from consumers to prosumers have paved the way for the field of user experience design to grow quickly in Silicon Valley, with a 250% growth in UX Designer jobs within a year of the iPhone launch, and over 3,000% growth to date. Silicon Valley’s influence of user-centered technology has also inspired companies around the world to refocusing their products towards users. However, despite the normalization of user experience design as a critical function for building successful products, hiring UX designers remains a huge challenge - inside and outside of Silicon Valley. So how do you solve that problem?

Having built and led UX teams in Mexico since 2010, my best UX designers from my previous company began as talented graphic designers and learned to employ user-centered practices over years of tenure through mentoring, online readings, conferences, and knowledge sharing. But by the middle of 2016, almost 2 years into my new startup Wizeline, I had only hired 3 full-time UX designers in Mexico for a team of 60 engineers, despite having reviewed hundreds of candidates. Read More